Potent last-mile delivery (LMD) along with a competent warehouse management system, complete the entire customer lifecycle for an e-commerce business. The shorter time frame from click-buy to delivery along with robust infrastructure for warehousing of the product may help in improved customer satisfaction. However, for companies to have their personnel and warehouse are added operating costs to the business. When their volume is low, they would still need to pay fully for the contracted warehouse storage space, delivery vehicles and personnel. Or companies can choose to partner with Roadbull Logistics, one of the top 5 players in the e-commerce logistics space in Singapore.
Since its inception in 2015, Roadbull Logistics has focused on achieving the highest successful delivery rate with minimal or no damage for their clients with all other transportation and delivery matters remaining ceteris paribus. Taking a note from competition, which often failed to cater to nuances of e-commerce delivery like slow or damaged delivery, amongst other factors, who were burning investor cash on IT systems, customer acquisition and fixed assets, Roadbull Logistics streamlined their operations to deliver financial numbers vis-à-vis brick-and-mortar business model. “We have spent on developing our own IT system from scratch to what we are using on a daily basis today,” says Edward Loi, Deputy CEO, Roadbull Logistics. “Over the years, our IT system has also evolved and re-developed to cater to the needs of our e-commerce customers.”
Singapore, due to its geographical location and affluence, has been witnessing a massive upsurge in demand for LMD, which is further propelled by the ongoing pandemic. Not to reinvent the wheel during these testing times, Roadbull Logistics collaborated with external IT vendors to re-develop their proprietary systems from the ground up.
Over the years, our IT system has also evolved and re-developed to cater to the needs of our e-commerce customers
The company has its own Order Management System, Warehouse Management System and Transport Management System. These reliable software systems serve the need for API integration between Roadbull Logistics and their numerous customers’ unique IT platforms. To enable seamless storage of their clients’ products, the company has developed GEMS (Global E-Commerce Management System). By integrating these systems, the company’s e-commerce clients can store their products, place orders (where Roadbull Logistics will pick and pack the orders), and perform the LMD through Roadbull Logistics’ network of deliverymen to the door-steps of consumers.
Roadbull Logistics is also an aggregator of warehouse space which allows businesses to pay-as-you-store, thereby reducing fixed operating expenses, but moving the cost of storage to Cost of Goods. “Our clients also find that they may not require delivery vans or other associated capital assets and certain payroll in their balance sheet anymore, and be more focused on production and marketing and sales of their products,” explains Loi. A major global cosmetic brand is using GEMS to store its products with Roadbull Logistics. The company performs the pick and pack functions of the individual items and delivery through their LMD. This has reduced their overall cost and delivery timeliness to market places.
While technology is essential for business, it is the business logic behind the IT that is crucial for Roadbull Logistics. The company continually evolves its business logic and translates it by revamping its entire hardware and software to a more robust IT solution. The company aims to move up Maslow’s Hierarchy, where their current LMD and warehousing capabilities will be an added advantage.